But the more important reason why this is a problem is that when the person sits down to drink the wine he purchased, he'll compare it with the Diet Pepsi he was just sipping, with the wine he drank last Saturday or with some other beverage he remembers.
At the trial today, Cortes told a smooth narrative about what happened next: Greenberg announced that he was selling some wine to fund a company he was starting, and because he had more than he could drink.