If you ask a group of people if they drink Coke or Pepsi, chances are they have a preference.
In the third quarter, for example, volumes grew by a staggering 15% in India led by a 34% rise in volume of the flagship drink Coke.
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The most obvious example would be with a soft drink, Coke or Fanta say.
The judges drink from Coke cups, and contestants are interviewed in a "red room" done up in Coke's signature color.
While the unofficial national drink of Coke and Fernet (a bitter, aromatic spirit) is not exactly complicated, many bars are stepping up their offerings.
But the product catching everybody's fancy is the sports beverage Gatorade, which has cornered 80% of the sports-drink market, dwarfing Coke's Powerade and Pepsi's AllSport.
In order to make low calorie drinks taste better, soft drink makers led by Coke, Pepsi and Dr. Pepper Snapple are experimenting with natural, low calorie sweeteners and flavor enhancers.
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After much consumer and product research at a new laboratory in Shanghai, Coke came up with a drink that combines the ingredients of plain old orange juice including some juice and real pulp, accounting for about one-fifth of the liquid with calcium, vitamins and lots of water.
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It is almost reminiscent of the cola wars, with Coke and Pepsi fighting over the soft drink taste preferences of millions around the world.
Read about another foray by Coke in China in the energy drink market here.
Food, drink, and tobacco saw a 7% quarterly rise while chemicals, coke, refined petrol and nuclear fuel went up 9%.
First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
Coke said it would start adding calorie counts to the front of all its drink packaging around the world, something it already does in the U.S. and a handful of other countries.
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