Someone going through this right now is Rod Dreher, a columnist with the Dallas Morning News.
The key, says Dreher, is sticking to modest upgrades that enable the company to keep price points low.
What odd knot ties Rod Dreher, the writer and granola conservative, to Pat Buchanan, the brawling America Firster?
Another antiglobalist is thoughtful Rod Dreher, the conservative religious writer, who opines for local organic farming in his book, Crunchy Cons.
"There is a lot of market share that will be up for grabs as we come out of the slowdown, " says Dreher.
"In a year or two I think Neiman Marcus will own Saks Fifth Avenue, " says William Dreher, an analyst at Robertson Stephens in New York.
Mr. DREHER: About two weeks, and we'll continue through April 27th.
Conservative blogger Rod Dreher, writing on BeliefNet.com, a Web site that covers spirituality and religion, said the same-sex marriage rulings show the Democratic process at work.
CNN: Same-sex marriage rights a step closer in District of Columbia
Eduardo Castro-Wright, a vice chairman who runs Wal-Mart's flagship store chain in the U.S., is trying to take things to a new level, says retail analyst Bill Dreher of Deutsche Securities.
Mr. DREHER: Well, I'll tell you, the reason that we have Lent, such an austere Lent, is to remind us that, you know, we aren't slaves to our appetite, that we should subordinate our material needs and our physical appetites to higher spiritual principles.
"They're starting to lay out stores differently, with better merchandise like private label food and more brand-name apparel, " says Dreher, who also stressed that a more decentralized approach to inventory management figures will help Wal-Mart do a better job stocking stores based on local tastes in each market.
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