HipGeo claims this makes it the only startup compiling photo and video in an easily digestible blog context, drawing on the social aspects of photo-sharing site Instagram and video-sharing site Viddy.
On the other hand, TMZ is different from the names of other gossip sites, and so maybe it would be hard for a competitor to name their site EMZ without drawing the ire of TMZ.
Defence Infrastructure Organisation, which is responsible for selling off the site on behalf of the Ministry of Defence (MoD), is drawing up a planning application.