When high-calorie, nutrition-poor foods like Pop-Tarts, Doritos and soda were expensive, the shoppers purchased far fewer calories overall.
But the real question is: do women enjoy playing video games more than eating Doritos?
For instance, Doritos invited Xbox users to create a game that includes the Doritos brand.
Daddy and his friends decide to eat her Doritos and play dress up with her.
The ad, created entirely by amateurs, featured a Doritos-loving goat who becomes obsessed with the snacks.
Among those that produced standout ads was PepsiCo's Doritos, a veteran in consumer-generated spots.
PepsiCo's Frito-Lay's Doritos "Crash the Super Bowl" ads are back for the seventh straight year.
Taco Bell hasn't specified when it will release its Doritos Locos Tacos in that flavor, however.
"When I started, no one knew what a habanero was now it's a flavor of Doritos, " he says.
Unlike Coca-Cola though, PepsiCohas a greater focus on snack foods with brands like Doritos and Quaker Oats.
Linklater's script mixes wistfulness and sadness with humor and riffs on the genius of Cool Ranch Doritos.
Without a doubt, the most popular crowdsourcing related to the Super Bowl has been developed by Doritos.
Meanwhile Doritos captured significant social media and prime time PR buzz throughout the weeks leading up to kickoff.
Crowdsourcing hit it big in 2006 when Doritos invited fans to crash the Super Bowl with homemade videos.
FORBES: Crowdsourcing And Super Bowl XLVII: It's All Downhill From Here
We can print as many Doritos as we need to because there is currently no alternative for China.
FORBES: Opium Wars Revisited: Will China Corner The Gold Market?
Adding just one-sixteenth of an ounce of Doritos to a 7-ounce bag could cost tens of thousands of dollars every week.
The new Doritos Locos tacos introduced in March, have been a huge hit, and sales have exceeded analysts estimates.
"Doritos is sponsoring this but Doritos is actually in the game, " he said.
Doritos Locos Tacos now account for about a quarter of all taco sales at Taco Bell, according to Creed.
Taco Bell earlier this year introduced its tacos with Doritos shells and a "nacho burrito" that includes corn chips.
Its snacks business in North America also saw healthy growth, with Doritos and Lay's helping lift revenue by 4 percent.
Electric vehicles that carry Doritos or books from Amazon.com might make a lot more sense than ones that carry families.
Motion-sensitive HSS emitters can flog Doritos on one end of the snack aisle and hawk Cracker Jack on the other.
PepsiCo is best known for its namesake cola brand as well as its Frito Lay products (including Doritos and Cheetos).
As for Doritos, which has stuck with the formula for a seventh year, Wasserman said the quality is all that matters.
FORBES: Crowdsourcing And Super Bowl XLVII: It's All Downhill From Here
Commissioned by Doritos, the survey of 2, 052 people found that 49% of women play video games online, compared to 50% of men.
This year it will run such ads for Pepsi Max and Doritos.
FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts
Some of the most popular commercials during this year's Super Bowl were dreamed up by consumers like Kristen Dehnert's ad for Doritos.
There was a green Yeti suit at Jeremy Scott, some zombies at Hood by Air, some bongs and Doritos-covered sweaters at Highland.
The chain also plans to introduce a taco in "Flamas" flavor, a Doritos variety available only in select regions of the country.
应用推荐