"Don't be evil" is Google 's mantra, and that can mean different things in different countries.
The "Don't be evil" mantra, which informed the 2004 IPO, fit right into the product purity.
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No matter how many times Google chants its "Don't be evil" mantra, its critics just won't disappear.
He consults for free with companies like Google, which he hopes will stick to its "don't be evil" credo.
Google, whose unofficial motto is "Don't Be Evil, " says that any efforts to raise awareness about these problems could only help.
The search giant has long been the darling of the technorati, widely admired for its geek-friendly culture and "don't be evil" credo.
According to Mr. Falstein's LinkedIn profile, spotted by TechCrunch, he recently became "Chief Game Designer" at the "Don't be evil" company -- but what could that mean?
Speaking at Google's own Big Tent event in Hertfordshire, he said the US company's employees expected it to do the "right thing", as its motto was "Don't be evil".
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Despite its "don't be evil" mantra, the company has dropped off the list of the 20 most trusted companies in America, according to data released Monday by the privacy-focused Ponemon Institute.
Greg Sterling, a search market analyst with Sterling Market Intelligence, says that's an example of how Google's "Don't be evil" motto has become an invitation to negative press, regardless of how it behaves compared with its competitors.
Mayer acknowledged that the decision conflicts with Google's famed "Don't be evil" policy, but said the decision came after the company weighed the risk of not having a presence in China and not producing anything of value for Chinese citizens.
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