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But officially, Li and his family don't belong in Beijing, and he could be hit with a hefty fine if officials took notice of them.
CNN: ASIANOW - TIME Asia | The Numbers Game
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"Don't believe the stories too much, " Li says.
FORBES: Thoughts of Chairman Li
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When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinese brand founded by a famous Olympian who rose to the top".
BBC: Viewpoint: Why do so few Chinese brands go global?
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"Don't quote me on this, but tom.com has a big Li Ka-shing premium attached to it, " says one Hong Kong-based fund manager, who doesn't own the stock but wishes he did.
CNN: Playing the IPO Game
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"If we don't control pollution, we're going to have serious problems, " says Li.
CNN: China's industrial growth fuels major pollution problems