Our intuitions and insights develop quite linearly with time, but the amount of data at our disposal and the computing power capable of interpreting such data is increasing exponentially.
As the data we have at our disposal grows, new hires in marketing departments will increasingly need to have a technical, data or analytics background in order to deliver the strategic insights necessary for the business.
And in the process of disposing the hard drives, the agency had exposed its data to not only direct contractors but also subcontractors and disposal companies.