Microsoft acquired aQuantive in 2007, which now powers its display ad network.

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Mojiva, a mobile-first global advertising display company offering both a mobile ad network (Mojiva), and a mobile ad-serving platform (Mocean Mobile), is a company that has not one or two, but seven female executives at the helm.

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When it bought the ad network DoubleClick, though, in 2007 to compete in display advertising, it decided to switch to the DoubleClick cookie style, which was to drop cookies on the computers of anyone who visited a website (not just those who clicked on ads).

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The company noted that ad growth was driven by double-digit growth in the third party network and growth in global display revenue, partially offset by declines in search and contextual revenue.

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