At the same time, GPS-oriented Foursquare fires him off a discount coupon for the restaurant.
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Before Stephen and Jean even left, they were offered a discount coupon for Red Lobster.
An instant discount coupon appears on your mobile phone for a diamond ring you wanted to buy.
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Japanese smartphone-owners, by contrast, are most likely to download a discount coupon or a special offer (see chart 2).
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The teacher may order online from the plaintiff with a credit card and may have the option of using a discount coupon.
Give every person who visits your business a return-visit discount coupon.
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There are other points made there, that few spend beyond the discount coupon itself, few return without a coupon and that some current customers use the coupons, all undesirables for the merchants.
That explains why some start-ups are trying to make money by getting firms to partner with them on direct promotions that reward users for specific actions, such as presenting them with a discount coupon via their phone screen if they check in to a specific location.
To do that, they need to know where people are at a particular point in time and, more importantly, they need to know an ad for a discount or coupon will get to them instantly.
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At low-coupon, high-discount junk bonds of good businesses with wrong capital structures, downgraded in the market because they are loaded with junk debt.
Why not use a discount rate that is equal to the coupon rate?
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Head on past the break to check out the full lot, but pay careful attention to rebate forms and coupon codes to insure you get the full discount.
If you assume that the bond is selling at par, has an average coupon of 5.5%, say, and you use a discount rate of 6%, then you are implicitly saying that the bond is actually riskier than the market perceives it to be.
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If you are going to use a discount rate of 6% AND assume the bonds are selling at par, then you MUST assume that the coupon on the bond is also 6%.
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