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For the pilots like Donut, this link to the troops on the ground gives them very direct feedback and satisfaction in their work.
CNN: War stories: Donut in a Warthog
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The regional offices had a direct correlation with the highest customer satisfaction scores also having the highest gross profit!
FORBES: Do You Know Whether Your Customers Are Satisfied?
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"I, and my fellow chief officers, are fully aware that you are all committed to delivering an excellent service to the people of Devon and Cornwall and the continued increases in public satisfaction rates are a direct result of this hard work and commitment".
BBC: RELATED BBC SITES