But in to be have such authority and to be named a part of the DirectEndorsement Lender group, the government asks that the lender is careful about its selection and that it carefully reviews mortgages to ensure compliance with certain rules.
In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.