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We piloted the Academy last year: the sponsor was Wunderman, the direct and digital marketing network, and I was the Dean.
FORBES: Seventy 'Under 30s' Set to Change the World
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Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
FORBES: Are Traditional Agencies Giving Digital Shops A Run For Their Money?
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Everything and everyone is connected, which is why we found the need to create Connected CommunicationsSM, an approach that fuses the best of traditional media, direct engagement, marketing and digital strategies into measurable payoffs for your business goals.
FORBES: PR Is Dead
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Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.
FORBES: TV Advertising VS Digital Marketing
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More recently I wrote Direct Mail Now Integrated With Google in which I essentially laid out the fact that direct mail, the uncool kid at the marketing party, is going digital, in a matter of speaking.
FORBES: How The USPS Decision To Stop Saturday Mail Delivery Will Affect Marketers