Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.
Facebook's appeal to corporations does not speak of such a direct moment of commerce, but rather of a deep involvement within their skein of friends and passions.
Groupon is moving from the once-lucrative model of daily deals into more direct e-commerce sales, bringing it into competition with powerhouses Amazon ( AMZN) and, to a lesser extent, eBay ( EBAY).
Until now retail stores have been essential for customer acquisition, but as consumers are spending more and more time browsing online and becoming increasingly open to alternative modes of purchasing, there is a real opportunity for innovation through e-commerce and direct sales.
FORBES: The Future Of E-Commerce: Bridging The Online/Offline Gap
For example, we are seeing interesting second-generation e-commerce businesses that have direct revenue and margin streams (not dependent on monetizing an audience).
According to the Commerce Department, foreign direct investment in the U.S. did indeed drop for a period after 2001, but has generally been on the rise since 2003, increasing 67% in 2006.
During the debate on Wednesday, Commerce Minister Anand Sharma defended Foreign Direct Investment (FDI) in multi-brand retail.
BBC: Indian government wins controversial foreign retail vote
Teen apparel retailer Aeropostale is looking to revamp its m-commerce (e-commerce through mobile) channel to strengthen its direct-to-consumer business.
FORBES: Aeropostale Dials Up $15 With Teens Shopping On Smartphone Apps
Aubrey Butterfield Junior, Chair of the Providenciales Chamber of Commerce, was one of those who publicly advocated for Britain to introduce direct rule.
Also on Wednesday, the e-commerce development group, bizzbuild.com, announced the sale of its subsidiary Value Direct to Home Electrical Direct.
Meanwhile, Huawei and officials of the Chinese Ministry of Commerce are lambasting the CFIUS decision as further evidence that the United States is closed to Chinese direct investment, and implying that U.S. investors might expect similarly shoddy treatment in China.
FORBES: Despite Huawei's Experience, America is Increasingly Open to Chinese Investment
This is the direct result of major rewrites of the Export Administration Act in 1985 and 1988, by which Congress awarded the Commerce Department exclusive responsibility in a number of relevant areas.
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