After Shnider made a mint in the shrimp business, he started Farm 2 Market, his direct-to-consumer oyster company.
It reveals how often direct-to-consumer tactics are hitting it big in traditional media campaigns.
It did report an increase in direct-to-consumer sales, which include catalog and Internet, by 6.5%.
So expect all of the polite reticence that has been developing around direct-to-consumer advertising to fade.
Currently, the apparel industry in the U.S. is being driven by growth in the direct-to-consumer channel.
Urban Outfitters has a strong direct-to-consumer business, which is quite valuable for the retailer.
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While direct-to-consumer marketing may make it seem otherwise, testosterone is no exception, Vergel says.
The firm's direct-to-consumer advertising made no mention of the potential risks of taking Vioxx.
In addition to the brick and mortar stores, there are direct-to-consumer channels, including footlocker.com, Eastbay and CCS.com.
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Further, Nike has focused efforts on attempting to expand global outreach by using a direct-to-consumer business model.
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In fact, it is possible that some of the greatest success stories of direct-to-consumer advertising are overblown.
These include direct-to-consumer cash rebates, discounted financing promotions and so-called marketing-support incentives, which we call additional dealer discounts.
Later, Mr. Lauzon and his CEO concluded that the business would benefit by shifting to an online, direct-to-consumer model.
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It is also mulling a sale of Nationpoint , its direct-to-consumer mortgage unit.
Additionally, an increase in direct-to-consumer channels sales, will also help the company to slightly ameliorate its margins this quarter.
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Some critics were complaining long ago that the vaccine maker should have designed a direct-to-consumer campaign from the start.
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Overall, direct-to-consumer revenues grew at an average annual rate of 27% during 2007-2012.
Teen apparel retailer Aeropostale is looking to revamp its m-commerce (e-commerce through mobile) channel to strengthen its direct-to-consumer business.
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Over the past three quarters, Urban Outfitters direct-to-consumer business has grown substantially, registering a 36% growth in the recent quarter.
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America, which accounts for some 40% of global drug sales, introduced legislation in 1997 that allowed direct-to-consumer advertising of pharmaceuticals.
Some firms, such as Britain's ClickMango.com, plan to avoid this by focusing on direct-to-consumer sales and information on alternative medicine.
Mobile is an enabler of new direct-to-consumer products already, in industries such as car services, food delivery, and home health products.
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According to our estimates, the main driver for the retailer is the direct-to-consumer channel, which is driving industry sales as well.
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If there was a regulatory mandate for all pharma companies to cease direct-to-consumer advertising for prescription drugs and vaccines, what would happen?
Coach operates 342 retail stores and 121 factory outlets in North America where direct-to-consumer same-store sales rose 6.3% on a comparable 14-week basis.
To do this, American Eagle plans to double its outlet stores and increase direct-to-consumer sales initiatives that stand to increase cash generation going forward.
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He says Merck will reach out to patients, too, but he would not say when or if the company would begin direct-to-consumer ads.
These are the best deals by virtue of direct-to-consumer cash rebates, discounted financing promotions and so-called marketing-support incentives, which we call additional dealer discounts.
Although, we believe that the rapid growth in the direct-to-consumer business will help Aeropostale, it may still not be enough to drive its overall growth.
In some cases, this could work and perhaps help erase the terrible toll direct-to-consumer ads have taken on the public image of the pharmaceutical industry.
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