Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digitalcommunication platforms, enabling brands to locate the spot where strategy and technology intersect.
It communicates with a base station over a data communication link based on the DECT (digital enhanced cordless telecommunications) standard, the same technology used by many of today's cordless home and office phones.
But the company is working on technology such as near-field communication (NFC) technology and point of sale integration, which could make coupons completely digital and transferable from your phone to the cashier.