It's being given up by broadcasters as they shift from analog to digital broadcasting.
New digital television technology proved too expensive for some after the transition from analog to digital broadcasting.
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Who will be looking out for the viewer when digital broadcasting becomes compulsory, and will they have any voice?
This theme of simultaneous new technology adoption is also clear in digital broadcasting.
The price the company will charge has not yet been determined but it will be competitive with digital broadcasting, said Ashcroft.
Then there is Sky's ability to dictate who can use its platform, which has been further undermined by new government regulations for digital broadcasting.
That should enable the corporation to buy lots of stars and sport (both of which it has been losing) and pay for digital broadcasting as well.
Digital broadcasting first arrived in the U.S. four years ago, federally mandated as the successor to a fuzzy analog system developed more than half a century ago.
Digital broadcasting may offer enough room for hundreds more stations.
Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.
Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's (nasdaq: QCOM - news - people ) MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.
The satellite will provide direct digital radio broadcasting to Africa for the Washington-based WorldSpace Corp.
Elsewhere, the preferred technology for beaming television to mobile phones is known as DVB-H (short for digital video broadcasting to a hand-held).
ECONOMIST: America is finally poised to get mobile television
David Magee, analyst at SunTrust Robinson Humphrey, says Circuit City will benefit even more as the 2009 digital-broadcasting transition date draws near.
DVB-H (Digital Video Broadcasting - Handheld) technology looks like being the favourite, set to overshadow current TV services rolling out on 3G networks.
In this instance, these bands have been reserved for digital terrestrial TV broadcasting and wireless microphones.
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"We're very careful about how we program it, " said David Wertheimer, president of digital at Fox Broadcasting.
Ofcom's planned pilot will use the white spaces that exist between airwaves reserved for digital terrestrial TV broadcasting.
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By the time of the highly anticipated Aug. 8 opening day of the games, China plans to be broadcasting digital mobile television to 65 cities throughout the country.
In March, they added BBC Alba, the Gaelic channel which is a digital TV channel broadcasting Gaelic programming daily from 17:00-23:30, in case you want to brush up on your Gaelic.
Its unique standard, CMMB (China Multimedia Mobile Broadcasting), is digital, based on homegrown technology and specifically designed for mobile broadcasting.
The Windhoek perspective applies equally today to broadcasting and digital media platforms.
Although the same law requires them to start broadcasting a digital signal, a bungled standard-setting process for receivers means that nobody is watching.
Issues related to digital TV and radio broadcasting, and to the development of new technologies in this area, were also discussed at the conference.
Despite success in countries like Japan, Korea and Italy, which began broadcasting mobile digital TV as early as 2005, the technology has yet to take off worldwide.
The explanation, according to Consumers Union's Joel Kelsey: The federal government, which mandated the switch from old-style analog broadcasting to digital and set the cutoff date, hasn't spent much to inform the public about how to deal with the switch.
So, why are we sitting around on February 17, 2009, with only a select few stations broadcasting in all digital?
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Ofcom also suggested ways to help fund Channel 4 as a vital part of public service broadcasting in the digital age.
Ofcom said opting for one of these three funding routes was needed "to maintain plurality of public service broadcasting in the digital age".
The switch to all-digital TV has released chunks of broadcasting spectrum for other uses.
ECONOMIST: America is finally poised to get mobile television
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