The Italian government does not want a foreigner to take control, but it would have difficulty using its golden share to block a European bidder.

ECONOMIST: Telecom Italia

The difficulty for marketers is creating the right kind of buzz and learning to control it.

ECONOMIST: Marketing: Building buzz | The

Despite the difficulty finding an O-positive donor, "we try and control the waiting time to be within two to four weeks after arrive to our center, " Lee wrote in October during e-mail exchanges with the Scott family.

FORBES: Magazine Article