They must become more aggressive in developing strategies to secure growth, identifying new sources of competitiveadvantage and differentiation as they optimize their businesses to serve increasingly web-savvy shoppers in a very crowded market.
Businesses need to determine the processes where they can drive strategic differentiation and then begin that automation process, Hurd said, adding that those slices of competitiveadvantage can differ from company to company and industry to industry: sometimes Customer Experience, sometimes procurement, sometimes supply chain or something else.