"The newness of this entire category meant consumers didn't understand it and even us, as the industry leaders, we realised that we didn't understand it yet, " says Travis Bogard, head of product management.
That didn't stop investors from buying what they didn't understand, nor did it stop brokers from selling products that were beyond their comprehension.
"Nanotechnology didn't exist yet as a field, so people just didn't understand what they had at the time and what aspects of aerogel made it so special, " says Stephen Steiner, founder of Aerogel Technologies, which makes aerogel materials.
Their parents didn't understand their music either, and didn't support their music, and they thought that, oh, my goodness, why is my daughter gyrating like that and started doing the twist.
Doctors didn't understand how the polio virus entered the body, and they didn't know how to treat it.
And a lot of people didn't understand that bankruptcy isn't the end of the line.
"If it's true, then I'm stupid because I didn't understand anything about this, " Mancini added later.
But her younger daughter didn't understand the day, so Ariano sent her to school.
If any of the other teams didn't understand that before, surely they do now.
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They didn't understand who their counter parties were, what was on the other side of those transactions.
If I didn't understand a technique or an ingredient, I would say to Greta 'What is that?
They waived all the examinations, but I didn't understand a word in class when I got there.
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Rural birds were confused by urban bird song while city birds "didn't understand the lower rural pitch".
Lawyers for the prosecution said Azizan didn't understand the question and that there was confusion about timing.
The candidate had to be warned by his staff to stop telling everyone that he didn't understand economics.
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"They didn't understand the impact of color--they felt it had nothing to do with their devices, " she recalls.
It was a terrible move, I didn't understand what I was doing and I was dragged in to it.
Even if he somehow missed the message from upstairs or didn't understand it, hadn't he heard of the sequester?
"I can say that about 60% of the birth parents that I spoke to didn't understand adoption, " said Luzinda.
Google's voice-controlled question-and-answer feature, like Apple's Siri, didn't understand me or get it right a lot of the time.
As early as age 3, Dr. Julie Praus, born male, didn't understand why her father wanted to play catch.
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"Many commanders in the field, not the top ones, didn't understand the Sadr trend in a clear manner, " Meteri said.
LaBeouf later posted via Twitter an email from a bemused Tom Sturridge who said he didn't understand what happened.
First, the critics said that Gonzales didn't understand the difference between being the president's personal lawyer and being attorney general.
The movie studio boss walked out on a screening and later bragged that he didn't understand the film he had financed.
The Cambridge resident said he didn't understand much of what Kadyrbayev and Tazhayakov said afterward because they talked mostly in Russian.
Mosher said if a customer didn't understand the nuances of pricing and rebates, he wasn't going to give him a good deal.
When Claudio Del Vecchio moved to New York from Agordo, Italy in 1982, he didn't understand English or the U.S. eyewear market.
Some were afraid of Mr. Hollande's favoring of the public sector and a general perception that he didn't understand the private sector.
If you didn't understand why folks were concerned, perhaps you do now.
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