Marlon Devonish led home the rest of the British sprinters, who all clocked season's bests.
Devonish finished fourth in 10.16, ahead of Mark Lewis-Francis (10.20) and 17-year-old Harry Aikines Ayreetey (10.38).
After a false start by Britain's Marlon Devonish, Bolt surged round the bend before easing down at the finish.
British duo Malcolm (20.58) and Devonish (20.55) will hope to be among the medals and are in confident mood.
British quartet Marlon Devonish, Commonwealth bronze medallist Darren Campbell, Christian Malcolm and Julian Golding will be challenging in the 200m.
Julian Golding crossed the line in fifth spot while his fellow Briton Marlon Devonish was one spot behind in 20.74secs.
Simeon Williamson, Tyrone Edgar, Marlon Devonish and Harry Aikines-Aryeetey all impressed to finish 0.71 seconds behind the winning Jamaican sprint team.
The 23-year-old will be up against world bronze medallist Wallace Spearmon, Britain's Marlon Devonish and Ireland's Paul Hession in the 200m.
Marlon Devonish, 31, picked up the Male Athlete of the Year Award.
And Devonish, whose best 100m and 200m marks are 10.06sec and 20.19sec, will face a huge task trying to outpace the Jamaican.
Devonish, an Olympic sprint relay gold medallist in 2004, has good recent form, having won a 100m in Miami in 10.11 secs last Sunday.
The male junior award went to Stoke's 19-year-old world junior 200m bronze medalist Alex Nelson, who was second to Devonish at this summer's world trials.
"It's lovely to share this experience with these guys, " said Devonish.
While for Devonish the bronze was his fourth relay world championship medal, having also won an Olympic gold in the 4x100m at the 2004 Athens Olympics.
Great Britain's men made it through the heats of the 4x100m relay as Simeon Williamson, Tyrone Edgar, Marlon Devonish and Harry Aikines-Aryeetey set the second best time of 38.11.
Devonish , Britain's only representative after the withdrawals of Dwain Chambers and trials winner Toby Sandeman, won his morning heat before finishing third in his second-round run in a time of 20.66.
Trinidad and Tobago's time of 37.62s saw them set a new national record, while Britain, whose line-up included Simeon Williamson, Tyrone Edgar, Marlon Devonish and Harry Aikines-Aryeetey, ran a season's best 38.02 to grab an impressive bronze.
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