The OED told the BBC that it was beyond the software engineer's control to determine how the word should be said.

BBC: Webby Awards

They use evidence collected about the user, like typing history on social networks, where they are on the Web, or what terms are trending on the Web to determine what word to select next.

WSJ: The Future of Typing

And it doesn't take much longer than that to track the way class warfare waxes and wanes in the press and the online discussion groups according to the political climate, or to determine whether conservative or liberal writers are more likely to use the word redneck.

NPR: 'Talking Right': Why the Left Is Losing, Linguistically

It will sold through social media and forum communities and how much of a success the word of mouth gets on Erox may determine how future perfume and fragrance are marketed.

FORBES: The Sweet Smell Of Success For The Interwebs

Used to be (remember those days?) that the high quality of some self-published books (and even proposals pre-word-processing) was a great way to quickly determine the commitment of the author and often even was a harbinger of the quality of the prose itself.

FORBES: Literary Agents Open the Door to Self-Published Writers

Studying word "clusters"helps determine whether a search term like "Blondie" means the comic strip or the punk-pop band from the 1980s.

FORBES: The Machinist