Ownership comes from exchanging your labor for your desired value: crops for money, money for hunted meat.
FORBES: Are Property Rights Human Rights?
So how can retailers and brands tap into the instincts of their desired customers in order to understand what they value and to achieve the desired outcome of consistent engagement, loyalty and wallet share?
FORBES: Zara, Microsoft And GORE-TEX - Tapping Real-Time Instincts
The first takes a low-cost, total market index fund and augmenting it with a value index fund as desired.
FORBES: Investing in Style with Index Funds
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