Meredith Fowlie at Berkeley is also hard at work on designing experiments to test the effects of various informational alternatives on energy use.
FORBES: Paying Attention To Energy Use
In the end, the main problem is not that designing good experiments is hard.
ECONOMIST: News from the lab
After all, what intrigues Lassiter is making decisions in the light of incomplete and inadequate information and designing the lowest-cost experiments that can test those decisions.
FORBES: HBS's Joe Lassiter Loves High Growth
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