Design Within Reach ( DWRI - news - people ) and Tea Collection.

FORBES: Entrepreneurs

Brunner, chief executive of Design Within Reach, can't resist showing off renderings of a new media-storage cabinet.

FORBES: Magazine Article

Many of the new understated shapes are being commissioned by U.S. shops such as Design Within Reach and designers like Thomas P.

WSJ: Reinventing Splendor

Design Within Reach aims to draw them to stores and its Web site through live chats and retail events, such as a recent talk at a store in Washington, D.

FORBES: The Art Of Engagement

The local origins also helped convince retailer Design Within Reach to begin selling the duo's sophisticated yet highly tactile ash and walnut Tractor Stools a year and a half ago.

WSJ: The New American Minimalism

Or you can fire up the computer and surf over to online furniture outlet Design Within Reach, and shop for one of the graceful chairs designed by the Finnish genius Eero Saarinen--he died in 1961--that are crudely echoed on the Jetsons.

FORBES: Magazine Article

Or you can fire up the computer and surf over to online furniture outlet Design Within Reach (nasdaq: DWRI - news - people ), and shop for one of the graceful chairs designed by the Finnish genius Eero Saarinen--he died in 1961--that are crudely echoed on the Jetsons.

FORBES: Live Like The Jetsons