Its target is Desi Bouterse, a former military dictator who leads the coalition's largest party.
Desi Hits was founded by three British Indians: Anjula Acharia-Bath, 39, and Ranj Bath, 40 (they are married), and Arun Sandhu, 32.
Once Desi Hits gets that audience it can go into other businesses.
When that happens with a Desi artist, it will make everything valid.
The photo shoot is available on the website of Desi Hits, a New York entertainment company that straddles Hollywood and its Eastern cousin Bollywood.
Desi Hits, which is run by Ms. Acharia-Bath, her husband Ranj Bath, and Arun Sandhu, who is head of content, was founded in 2006.
The latest target demographic is Asian-Americans, with MTV Desi (for Indian-Americans), MTV Chi (for Chinese-Americans) and MTV K (for Korean Americans) all appearing during the past year.
Their innovation, reported this week in Science, is based on desorption electrospray ionisation (DESI), an analytical technique which can be deployed in the field.
The former military leader of Suriname in the 1980s and early 1990s, Desi Bouterse won enough parliamentary support in July 2010 to be elected president.
One is Desi Bouterse, Suriname's military dictator from 1980 to 1987.
Part of the Desi Hits strategy is to educate artists and heads of labels on desi music and culture and the potential market that community offers.
In June it entered into a joint venture with Universal Music Group to create a new label, Desi Hits Universal, fully funded by the record label giant.
"The industry has been looking forward to the publication of this standard for some time, " noted Desi Rhoden, Chairman JC-42 Memory Committee and Executive VP Montage Technology.
The event has the trappings of a blockbuster debut, with Lady Gaga scheduled to perform on Saturday evening, backed by Indian DJs banging Desi beats.
At the helm is longtime producer Larry A. Thompson, whose resume includes biopics on Desi Arnaz and Lucille Ball, Sonny and Cher and the Duke and Duchess of Windsor.
She has released four mixes of Judas and Born This Way, reversioned by the American-Indian music company Desi Hits, which creates East-West "fusion" content targeted at South Asians the world over.
Winfrey's production company was the third in history to be owned by a woman, after Mary Pickford's partnership in United Artists and Desilu Productions, jointly owned by Lucille Ball and Desi Arnaz.
Basically they merged with Desi TV, a publicly traded company (that couldn't dig up even a little info on), swapped the ticker symbol to XRMB, and started trading on the Over-The-Counter Bulletin Board securities market.
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"Music is the fabric for a lot of other things, " says Reginald Williams, senior vice president strategy and operations for music at bet Networks and former chief operating officer at Desi Hits (for a year until July 2009).
The illegal alcohol - commonly called desi daroo or country-made liquor in India - is called cholai in West Bengal and it usually costs as little as 10 rupees (20 US cents) and the majority of the consumers are poor, daily-wage workers.
BBC: India doctors fight to save West Bengal alcohol victims
It records and distributes content from both worlds, with a focus on creating a fusion of the two as it introduces Western artists to a new, larger audience called desi (Hindi for everything from the Indian subcontinent) and provides South Asian artists a platform from which to cross over to the Western world.
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