White Desert founder Patrick Woodhead, who led the very first east-to-west traverse of Antarctica in 2002, envisioned the camp on one of his many expeditions.
But tour operator White Desert is determined to change that.
Buff or saline-white desert dragged out between fields of sugarcane and cotton, mango orchards and clover and wheat, soaked daily by the tube wells that Nawabdin Electrician tended.
The religious symbolism in some of his photo-calls the 2001 election campaign launched in front of a stained-glass window, last week's image of khaki-clad troops in a khaki desert, with Mr Blair in bright white shirt, arms uplifted is all too plain.
From afar, it looks so simple - a pure white wedding cake rising up from the desert.
At its potash facility, giant tractors scoop up mounds of glistening white mineral-rich brine dried by the desert sun.
If the Saudis open the spigots, in other words, crude prices would drop, just in time for the desert nation to gain influence over whoever takes residence in the White House.
Set in the remote, post-apocalyptic desert landscape that is Landers, California, the 38-foot high white dome was built in the 1950s as a research facility by George Van Tassel, a test pilot and aeronautical engineer for Howard Hughes.
Sunni and Shiite, black and white, Arab and non-Arab wending their way to the desert.
They have countless white and red varietals to choose from, plus sparkling wines and even desert wines.
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At 9:00 A.M. in the Iraqi desert, where the thermometer has already crossed the 100-degree mark, a white Chevrolet Tahoe barrels along at 70mph north to Basra.
Out there in the desolate, lunar like desert of northern Chile is a mineral-rich ore called caliche -- once known as white gold.
That left precious little white space in the middle of Page 8, the former barrenness of which had seemed like the Nevada desert.
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