At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demandfulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.
For those undocumented youth who think that America owes them a fulfillment of their dreams, or who -- like the reader -- demand to be fully "incorporated into this society, " that first column was for you.