Professor Deighton realized back in 2000 that digital interactive media dramatically alters the marketing landscape.
FORBES: Three Digital Marketing Priorities Straight From (Gasp!) Academia
As Professor Deighton has pointed out before, social media can make life difficult for mainstream marketers.
FORBES: Three Digital Marketing Priorities Straight From (Gasp!) Academia
Indeed, Mr Deighton believes that the television commercial will remain the mainstay of the advertising industry for years to come.
However, London's chief executive Paul Deighton has moved to allay his fears.
Professor Deighton is a true pioneer in this area, and he has now distilled his advice into three very specific digital marketing priorities.
FORBES: Three Digital Marketing Priorities Straight From (Gasp!) Academia
"My biggest worry is the weather, " Paul Deighton, chief executive of the committee running the London Olympics, said at a news conference on Tuesday.
WSJ: As Games Open, Britons Excel at National Sport: Talking About Rain
Tuesday night's disorder started at the town's Deighton and Sheepridge Working Men's Club where windows were smashed and a cash machine stolen by a group of youths.
Locog chief executive Paul Deighton warned applicants to be organised.
BBC: London 2012: Olympic ticket priority sales dates revealed
Dr Chris Deighton, the president of the British Society for Rheumatology, said it was an "interesting study" which "gives us more clues" about how the environment can affect the chances of getting rheumatoid arthritis.
So the in-house Conservative critics will watch Lord Deighton's ringmastering of new investment with considerable interest, and a mind to use his performance in evidence against the chancellor, if he fails to meet their expectations.
One focus for Mr Osborne's (startlingly venomous) Tory critics may be the arrival of Lord Deighton, who, fresh from his triumphs delivering the London Olympics, is due to start work as infrastructure minister in the Treasury in January.
In the Lords (from 2.30pm) the main debate of the day is on the UK economy and the government's role in promoting growth - and it will provide the first big outing for the new Infrastructure Minister Lord Deighton.
Labour have attacked this a "a hotchpotch of planning measures" and have pointed to the fact that the Coalition lead in the debate is Communities Minister Lady Hanham, not the newly-ennobled Lord Deighton, who was brought into the Treasury as Infrastructure Minister.
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