That is exactly the sort of thing Dawn Ostroff aims to do more of.

FORBES: Magazines are Exploring Non-Print Media Platforms

Next up, CW head Dawn Ostroff , who explained that the network--like its netlet predecessors--will target 18-to-34 year-olds and only 18-to-34 year-olds.

FORBES: CW's Deja Vu

Entertainment President Dawn Ostroff chalks up the first year's rating woes to the station shuffle, which left viewers searching for old shows on new channels.

FORBES: CW's Sophomore Year

In a move to redirect what seemed a sinking ship a year ago, CW Entertainment Chief Dawn Ostroff honed in on the advertiser-beloved but notoriously fickle young female demographic.

FORBES: Magazine Article

Case in point: Gossip Girl, a heavily buzzed about, but low-rated, series that network President Dawn Ostroff called "one of the big mysteries of the television universe" at a television conference this summer.

FORBES: Magazine Article

They are making a big push to gain some sort of presence in the world of television and video, namely by creating an Entertainment Division and hiring former the former president of the CW Television Network, Dawn Ostroff, to run it.

FORBES: Magazines are Exploring Non-Print Media Platforms