By creating a massive database tracking millions of patients, Soon-Shiong hopes to streamline treatments to match up drugs with specific ailments.

FORBES: Good Drugs, Great Timing

His sales managers work the database hard, tracking who has traveled what distance to which auction, what they bought and how much they spent.

FORBES: Heavy metal

He has put together a database on FlyerTalk.com of 110 winning bids on Air New Zealand, tracking routes and prices shared by travelers.

WSJ: El Al, Virgin Atlantic Are Airlines That Auction Upgrades to Business Class

He is hiring mathematicians and database administrators for a new division to create algorithms that will draw insight from data tracking consumer behavior.

FORBES: Global 2000

The Android-based MOD Live ships with four new, industry first applications: Buddy Tracking, Smartphone Connectivity, a Navigation app pre-loaded with the largest database of trail maps in the world, Music Playlist Mode, and Camera Connectivity for use in the future with select wireless point-of-view action cameras.

ENGADGET: MOD and MOD Live Android ski goggles give extreme analytics, we go eyes-on (video)