The move is essentially the first time OpenTable has turned toward its database for offering a non-advertising service and is a pre-cursor to other data-driven, revenue-generating solutions it may offer in the future.
The rapid and disruptive shift in the industry toward those business-driven themes have led Ellison to assert a bold claim: new competitive dynamics in the database sector will raise the stakes for Teradata and other relatively lower-profile players that have generally stayed under the radar of Oracle, IBM, and even Microsoft SQL Server.