First explained by psychologists Daniel Kahneman and Amos Tversky, it's surprisingly common.
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Starting in the 1970s, psychologists Daniel Kahneman and the late Amos Tversky did groundbreaking studies suggesting otherwise.
FORBES: Ideas & Opinions
Amos Tversky and Nobel Prize winner Daniel Kahneman showed how humans consistently overweight the probability of outcomes they like and avoid losses to an irrational level.
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