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They saw that the industries of Technology, Entertainment and Design -- the T, E and D of TED -- were converging and that an event covering all three could be uniquely interesting.
CNN: With TED, amazing ideas spread at speed of sound -- and light
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And she is reading the - an alphabet that was especially arranged so that the first letter she says - it doesn't go A, B, C, D, E.
NPR: A Beautiful Movie: 'The Diving Bell and the Butterfly'
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Adding fat-soluble vitamins A, D, E and K to Schwartz's brew didn't make sense, since beer is fat free.
FORBES: To Your Health?