"Shopping, when the kids are doing something cute--the best-use case is close family, the people you talk to when you don't care what you look like, " Setton says.

FORBES: Magazine Article

Every week at its warehouse in Menlo Park, California some 10, 000 sheets of stamps, tens of thousands of posters and 20, 000 T shirts--almost every shirt unique and distinct from all the others--roll off the presses, sparkling with freshly printed images of cute kids, Disney characters, landscape shots and catchy tag lines (sample:"Not everything's flat in Lubbock, "reads the chest-high line on one).

FORBES: Zazzle It

All are determinedly cute and cuddly, presumably so they can bring comfort and joy to lonely kids and even grown-ups.

CNN: PRETTY IN PINK SLUMP