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CustomMade could aggregate demand and buy large quantities at cheaper prices for its merchants.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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In 2009, they bought the website CustomMade.com, which was focused just on woodworking products.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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Makers are also introducing their own offline customers to CustomMade if they cannot make something for them.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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CustomMade plans to soon accept payments through its site using a third-party provider.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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Prices on CustomMade are typically about the same as at higher end chains such as West Elm or Pottery Barn.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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That peer-to-peer interest in dropping big box retail (seen through Airbnb and others in collaborative consumption) is also driving interest in CustomMade.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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CustomMade cuts out the cost of brick-and-mortar retail, shipping and warehousing.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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People can use CustomMade in two ways: by requesting a product from a particular maker, or by posting a photo and description and asking for bids from makers.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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So CustomMade provides a whole new set of customers.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market
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CustomMade plans to release a mobile app that will let people to take a photo of an item and send it to CustomMade to request that something similar be made for them.
FORBES: CustomMade Brings Artisan, Customized Products To Mass Market