-
As a result, ISC was losing out on valuable opportunities to create customer touch points and drive purchasing decisions.
FORBES: International Speedway Corporation Races Ahead With Integrated Marketing Management
-
The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customer touch points, changing customer behaviors, massive floods of big data.
FORBES: B2B Marketers: It's Time to Become a Growth Engine
-
When your analytics team has the discipline to organize data and reports around key customer touch points (rather than technology platforms) you will develop a holistic, single view of your customers and how they interact with you in a multi-platform world.
FORBES: Eight Questions to Ask Your Director of Analytics
-
Whether your business is media, financial services, retailing, B2B, or even non-profit, your director of analytics should be able to rattle off your key customer touch points, tell you the current strategies for measuring those touch points and let you know which touch points would most benefit from improvements in measurement.
FORBES: Eight Questions to Ask Your Director of Analytics
-
Traditional IT folks however, steeped in decades of development models where user design never even made the list of requirements, are struggling with the multitude of customer experience touch points.
FORBES: The New Art And Science Of Great Customer Experience
-
In-store, Web MD can be prolific and have new brand touch points and customer interaction.
FORBES: CMOs: The New Corporate Deal Makers
-
They seem committed to improving the customer experience across all touch-points.
FORBES: American Airlines Unveils First Facelift In 45 Years
-
Interaction with clients and customers, product touch points, customer experience and much more puts the CMO squarely in a position to guide big deals to happen.
FORBES: CMOs: The New Corporate Deal Makers
-
Social computing, enterprise mobility and personalization will provide customer insights from a multitude of touch points.
FORBES: The Value Of An 'Outside-In' Strategy
-
Enterprise companies that are seeking a competitive advantage will embrace customer experience management at all its touch points, to provide unique user experiences and offer services at key inflection points based on context.
FORBES: The New Art And Science Of Great Customer Experience