The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.

FORBES: Digital denim

Once a user flags a product as commercial on ArtFire, it "routes to a five-minute review to someone in customer service, " says Tony Ford, chief operating officer of ArtFire the second largest handmade marketplace in the U.S. behind much larger Etsy.

WSJ: Busted by the Crafts Cops

"We are excited to bring the launch of the GameTanium smartphone and tablet service to Verizon Wireless' customer base, " says Zvi Levgoren, founder and chief executive officer, Exent.

ENGADGET: Verizon rolls out GameTanium Android mobile gaming subscription app