It was a strategy focusing on creating delight for a particularly profitable customer segment.
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Are sales to your customer segment on track so far with the business plan assumptions?
He asked the audience to always remember the most important question: does the value proposition match the customer segment?
Both MetroPCS and Leap have zeroed in on a customer segment the big boys have largely ignored: younger, ethnic and lower-income mobile-phone users.
Hedge funds, of course, have become a highly desirable customer segment for Wall Street, accounting for 10% of commodities revenue and 30% of equity trading commissions.
Penney be able to succeed where others have failed, or will it soon realize that to succeed it needs to focus on a particular customer segment?
After developing a hypothesis on which customer segment a product is focused on, a team can use a technique like contextual design to look at behavior patterns and latent needs.
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They were able to use the powerful yet familiar capabilities to reduce branch service times by 25%, decease customer churn by 5% and increase the profit of the most valuable customer segment by 20%.
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Thill writes that the company is well-balanced by both geography and customer segment, and adds that security stocks tend to outperform in slowing economic environments as security budgets tend to less vulnerable to IT spending cuts.
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But take a shirt and turn it into an image (a promise of hipness, say), aim it at a specific customer segment (such as young Filipinos in Hong Kong), and display it to them in the right setting and with enthusiastic service, and you have both differentiation and a winning business model.
The duo ended up redirecting, or pivoting as would be the correct entrepreneurial-lingo, their initial idea twice, shifting not only customer segment from shopping-averse male college graduates to gay and metrosexual working professionals, but were also forced to realize that their customers did not lack sources of inspiration but needed to be actively sought out.
These individuals were our first adopters and continue to form a large segment of our customer base.
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In the Wireline segment, FiOS customer growth in fourth-quarter 2012 was greater than in the prior two quarters, despite the disruption caused by Superstorm Sandy.
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Automotive freight revenue primarily increased due to higher vehicle production, which has seen increases to meet pent up demand created by the high average vehicle age in the U.S. However, as individuals continue replace old vehicles, we might see growth in this segment moderate going forward since vehicles are not a commodity purchased by an individual customer on a recurring basis.
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