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Mr. Troxel might sound like a member of a focus group that gave Acura's marketing department the template for its target customer profile.
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It's ironic, then, that at the start of its journey into mobile devices Wolfson actually failed to grow quickly enough, resulting in the loss of its biggest and most high-profile customer.
ENGADGET: blogger-avatar
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Imagine, for instance, if when serving a customer, you could instantly know his or her risk profile, which of your colleagues that customer has spoken with or worked with at the bank, and the specific banking products that customer already owns.
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As noted in this Decision, arbitrators may look beyond losses and confirm the desired risk profile of the customer.
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Dolby's audio suite for Kindle Fire HD includes technology used to adjust volume, optimizes the audio profile automatically based on what a customer is doing.
ENGADGET: Kindle Paperwhite and two Fires up for pre-order in Japan, Kindle Store opens there tomorrow
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To find the ideal customer, Weiss suggests looking for a prospect whose profile matches that of your top 10 clients those who buy a lot and do so frequently.
FORBES: How The Best Salespeople Make The Sale
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In the future, personal information like seat position, music settings and temperature preferences will be stored in a renter's profile and uploaded to any car the customer rents, '' Mr. Schneider said.
WSJ: The Rise of the Rent-a-Porsche
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Maybe all of this information even feeds a marketing profile, which prompts you to offer the customer a tailored promotion, such as a credit card.
FORBES: Banking: Driving More Profitable Customer Relationships By Using CRM
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Maybe the brand can match the demographic profile of a digital platform to their own customer demographics and then, Zowwie Batman, we can find our kind of people easier than ever!
FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'
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High profile content like Howard Stern and Oprah Winfrey made prospective customer sit up and take notice.
FORBES: Taking Howard Stern's Sirius Seriously