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As the head of CEB's Marketing Leadership Council, my area of expertise include social media, marketing ROI, integrated marketing campaigns, agency management and customer loyalty.
FORBES: Patrick Spenner - Big Marketing - Archive
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"Today, you have to be a great operator to grow a network of stores, focusing on unique products or services, category management and customer loyalty, " said Headland Capital's Mr. Shen.
WSJ: Change Afoot for Investors in China's Retail Sector
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You do CSR as part of your reputation management strategy to drive business growth, customer loyalty, and employee alignment.
FORBES: The Companies With the Best CSR Reputations
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Craig Doud is vice president of customer loyalty at Emptoris, a provider of strategic supply, category spend and enterprise contract management solutions.
FORBES: Five Strategies For Outperforming In A Rough Economy