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It enables closed-loop measurement and analysis of marketing effectiveness across the full customer lifecycle.
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They have successfully created an integrated set of modules that encapsulates a customer lifecycle from quote to cash receipt.
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The best way to build loyalty is to look at the end-to-end customer lifecycle and understand the experience expectation at every step.
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Marketing can bring it all together because marketing is at the center of driving closed-loop business processes and ROI measurement spanning the entire customer lifecycle.
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Plus, the analysis allows you to feed back into the planning process so you can tweak campaigns, fine-tune customer lifecycle information and move forward with confidence.
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These are big changes for marketers, who today spend the majority of their budgets on the earlier stages of the customer lifecycle, rather than the later stages of relationship building.
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Spanning across marketing, sales, support, and even research and development departments, Social CRM will be a topic hotspot for some years as organizations figure out how to integrate these processes across the customer lifecycle.
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As importantly, the onus is on vendors to manage the customer and solution lifecycle.
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Its business now helps brands build relationships with customers and better manage and view the customer journey throughout the purchase lifecycle via their SaaS (software as a service) platform.
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These include applications like customer relationship management, enterprise resource planning and product lifecycle management.
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Business ByDesign includes hosted versions of several SAP applications, including enterprise resource planning, customer relationship management, business intelligence, supply chain management and product lifecycle management.
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