Just as Sakamoto helped bring about a social revolution that set Japan on the road to modernization, Son, Sawada and Nambu are calling for another revolution - one that will replace what they believe is an inefficient, outdated business culture with a new paradigm that will prepare Japan for the next century.

CNN: LEADERS FOR THE MILLENNIUM

This whole "connected Internet e-commerce crazy-fast buy-coffee-from-the-car" paradigm is starting to have some pretty interesting ramifications in our culture.

CNN: ASIANOW - TIME Asia | Asia Buzz: In the Fast Lane

Overwhelmingly, they are opting for the Las Vegas paradigm of raw commercialism, rather than the tamer, more regulated casino culture of, say, Australia.

ECONOMIST: Gambling in Asia