Speaking before a room filled to capacity by high level representatives of business, the arts, government and academia, the Director-General spoke of the importance of culture in a world changing quickly.

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Having taken on Saddam in 2000, we have five years of experience in counterinsurgency in the center of the Arab world, and we're five years closer to winning the War for the Free World in the only way possible: by changing the culture that allows terrorism to survive and flourish.

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Fifty years is a long time, even by the standards of the rise and fall of nations, but in the ever changing world (in which we live in) of pop culture both Bond and the Beatles should long ago have been passed over to the custody of historians for safekeeping.

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We published a book, Corporate Culture and Performance, arguing that strong corporate cultures that facilitate adaptation to a changing world are associated with strong financial results.

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Much like the automobile enabled suburbs, shopping malls and the consumer culture, the new information age is changing how we work, design our cities and see our place in the world.

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