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Although a rudimentary metric, CTRs clearly illustrate a lesson Facebook should take to heart: After the novelty wears off, rates drop.
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Some clients are seeing CTRs in the 20-30% range, and noticing all metrics on YouTube getting a nice bump when an email goes out.
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Fandango realized click-through rates of 57% for the campaign, Mediapost just reported, a huge uptick from the usual 1% to 2% CTRs campaigns usually realize.
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For example, TinyCo saw 50% higher CTRs and significantly higher conversion rates compared to their current mobile channels, as well as a significant increase in player engagement.
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Jon Steinberg, President of BuzzFeed, has been on CNBC several times in the past few month discussing how CTRs are higher on mobile compared to the PC.
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