With Crystal Light, Kraft seeded products and coupons on behalf of the brand inside packages of fitness equipment purchased from HSN.
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It experimented with smaller integrations for its Crystal Light and Maxwell House brands on HSN before ramping up its ad buy significantly, Fleischer adds.
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The company had a well-developed portfolio of beverages for kids, including Kool-Aid and Capri Sun, and it had a great portfolio of products for women, Crystal Light and Maxwell House, being among the most popular.
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Zebra skins adorn chairs with gilded edges, a Shanghai Tang trunk doubles as a bar, local cooking pots become showerheads in outside showers, and a rectangular crystal light fixture designed in-house was, Lazarus insists, such a hit that Fendi copied it.
One example the company has developed is a crystal fibre that squeezes light into such a narrow core that the intensity of the light modifies the optical properties of the glass itself.
How it works:Ones and zeroes of digital data are first converted into checkerboard "pages"of bright and dark pixels using a liquid-crystal panel called a spatial light modulator.
In the second mode of working, the crystal fibre uses the regular array of holes to influence light in much the same way as the arrangement of atoms in a crystal can determine whether electrons are able to travel easily through it and hence whether the crystal is electrically conducting or not.
This will include expanding production lines to manufacture ultra-high resolution liquid crystal display (LCD) and organic light emitting diode (OELD) display panels.
In the same way, the pattern of holes in a crystal fibre can create the equivalent for light of a graphite core and a diamond cladding.
On Saturday, premieres in Pittsburgh and Los Angeles for Tom Cruise's new action film Reacher and Billy Crystal comedy Parental Guidance were postponed in light of the shootings.
It is done using a special type of liquid-crystal array developed by a British firm called Light Blue Optics, which is also developing the technology for use in tiny projectors (see article).
In the dining area, she covered a vintage crystal chandelier that came with the house with a light brown drum.
Some of those obsessions art installations from the 1960s, sci-fi post-apocalyptic tropes, visual artists like Robert Irwin were filtered into the final product, which combines crystal-like sculptures, videos, and a light show designed to engulf audiences.
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With a different hole design, crystal fibres can do the opposite trick as well, spreading the light much more evenly across the width of the fibre and thereby reducing non-linear effects.
If the light is polarised, there is only one way to orient the crystal to produce beams of equal intensity.
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This negative is illuminated from the front by an arc lamp, and the light from this lamp passes through the transparent regions of the liquid-crystal layer to the middle layer.
Written by John Kamps ("Zathura") and David Koepp ("Indiana Jones and the Kingdom of the Crystal Skull") and directed by Koepp, "Ghost Town" is a light comedy about a misanthropic dentist, Bertram Pincus, who develops an unwelcome sixth sense after losing his vital signs for several minutes during a routine colonoscopy.
Although the exact mechanism is still not entirely understood, it turns out that illuminating the liquid crystal, applying a voltage across a small region of it, and then turning off the light source causes a small amount of charge to be stored in that region.
In order to make a photonic crystal, though, the materials have to be organised into structures no more than a wavelength of light apart.
And we, as consumers, face these sheer walls, smooth as glass, edifices of obsidian, crystal, and silver that reach up to the sky, blocking all but a tiny patch of light.
It would imply the technology for liquid crystal displays represents most of the value of the company, and the rest of the business, including light emitting diodes, has limited value.
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She will use a diamond made from crystal glass, which has been on display at the Tower of London from the beginning of May, to light the flame.
Wherever the light hits the material, it hardens into a polymer, creating a grid of cells full of liquid crystal.
Tiny liquid crystal molecules are sandwiched between the two polarizers, and these crystals can be switched by tiny transistors to act as light valves.
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