Afterwards, all 40 were given a creative problem-solving task (technically a word association task).

FORBES: How To Be More Creative At Work (Or What Corporations Can Learn From Booze-Hounds and Baby Elephants)

Once they have been given Permission and are supported by the right Protocols, these evolutionary innovators will naturally discover their Passion for creative problem-solving.

FORBES: Inspiring and Enabling Evolutionary Innovation -- From Middle Managers

No matter what position you hold within a company, your job is to tackle the most critical tasks on your plate, bring creative problem-solving to your challenges, and make excellent decisions.

FORBES: Advice For Startup Executives: This Year, Take A Vacation

What's clear for now, he emphasizes, is that people who suffer from high stress levels can foster better and more creative problem-solving simply by taking a few moments to focus on something that's personally important to them.

CNN: Boost your capacity to cope

Perhaps counter-intuitively, the best military negotiators adopt a creative, problem-solving approach.

CNN: Battlefield to boardroom: The army guide to negotiation

And it has given rise to detailed pedagogical doctrines, such as the Osborn-Parnes Creative Problem Solving Process, which is frequently employed by business consultants.

NEWYORKER: Groupthink