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Conversely, it could simply move on and embrace another creative concept for its marketing.
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Jane Needham, a 67-year-old retiree from Rye Brook, said she thought the district's plan was a creative concept to save the village money.
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The company might continue to refine its creative Hybrid Drive concept, but only select users will care about that.
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Car-sharing is now a familiar concept, but creative companies are making it possible for their clients to share ownership and access to just about everything, from villas and handbags to dogs and French truffle trees.
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Instead of typical tapas, Atherton and his team take inspiration from the small plates concept to come up with creative Spanish-style dishes.
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"Beercade uses a custom-made system that re-utilizes certain retro nostalgic arcade machine user actions for its concept, " explains McKinney Creative Technologist Adam Carroll.
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It was a concept, a meaningful abstraction, a potent creative direction for the real band to follow.
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In an unruly capitalistic playground like the Internet, the concept of "ownership" will get stretched beyond the breaking point and replaced with rules that allow creative works to be produced at a cost of some royalties going uncollected.
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