Be your own voice and create stories that are unique to you and your organization.
FORBES: 10 Tips for Tactical Tweeting
Create a Story: Is your company sells flavored water or a source of unique life that can change the world?
FORBES: The Three Basic Secrets of All Successful Presentations
And then figure out how to create unique, compelling content that best tells that story on each of your platforms.
FORBES: Planning Your Social Media Strategy? Take a Cue from GE
Simply put, Judson defines extreme outsourcing as sending every possible function outside of your business, except the unique, core skill that lets you create value.
FORBES: Extreme Outsourcing
Your ability as a leader to create and sustain momentum is a function of knowing how to enable the unique skills and competencies of others.
FORBES: Ask Your Employees What They Need Before Your Business Begins to Fail
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