Simplicity decided to stop selling to Wal-Mart because they found Wal-Mart's relentless pressure on costs to be at odds with Simplicity's mission to create high-quality products.
"As more hardware companies announce plans to incorporate Intel's Thunderbolt technology into their products, we aim to createquality accessories that take advantage of Thunderbolt's blazing fast speeds and other benefits, " said Martin Avilla, general manager of Belkin's core business unit.